Blog

Insights for gym owners.

Retention, operations and growth — written from real gym floors, not boardrooms.

Retention

Why 50% of new members quit by month six — and the 3 habits of gyms that keep them

We analysed attendance patterns across hundreds of gyms. The difference between churn and loyalty shows up in the first 21 days.

12 min read · Aug 2026

Operations

The front-desk tasks you should have automated yesterday

7 min read · Jul 2026
Marketing

Turning your Instagram bio link into a membership machine

6 min read · Jul 2026
Billing

Failed payments are silently costing you 9% — here's the fix

8 min read · Jun 2026
Case Study

How IronWorks doubled renewals without a single discount

10 min read · Jun 2026
Community

Member portfolios: why visible progress beats every loyalty scheme

5 min read · May 2026
Product

What's new: churn-risk alerts, WhatsApp reminders and more

4 min read · May 2026

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